Email marketing

 

Build connections with your people through email

Create and send marketing emails

Email is one of the best ways to reach your customers and is the only communication channel you fully control. Here’s how to send newsletters, coupons, announcements and other marketing emails to your subscribers. (If there's a  magic wand symbol, it means the feature offers help through artificial intelligence.)

 Note: Email marketing is only available on your desktop and is not available in the Wurk mobile app.

1: Compose a marketing email  

Step 1 of Create and send marketing emails.

Find where to start writing marketing emails within your websites + Marketing or Digital Marketing account. 

1. Go to your Wurk product page.
2. Scroll down, expand Websites + Marketing or Digital Marketing and select Manage next to your site or plan. 
3. On your dashboard, expand Marketing, and then select Email Marketing.
4. Select a premade template or Create a New Email to start your email. 
5. If you chose to create a new email, choose Build Your Own to start with a blank email, or select an email you previously sent. You can also choose a premade template here. 

In the next step, you’ll add content like your logo, text, images or links to videos. If you’re letting customers know of a sale or new additions to your store, add your products to your email as well.

 

 

Go to the email marketing area of your Websites + Marketing or Digital Marketing account and start the email. 

2: Add content to your marketing email

Step 2 of Create and send marketing emails.

Your marketing emails need content, so now let’s add what you want to tell people. Use one or more of these content types when writing your email:

·      Subject line

·      Text

·      Buttons

·      Images

·      Video links

Subject line

The subject line is like the title or cover of a book: it engages the reader and encourages them to open the email (or not). The best email subject lines are short, concise, personalized and mobile friendly; use powerful and emotive words; and aren’t spammy. 

The subject line is at the top of your email. 

• If you’re using a prior email as a template, it’ll already have a subject line but you’ll want to edit it. 
• If you’re using a blank email or a new template, you’ll need to write a new subject line. 

Some people like to write the subject line first, before they write the rest of the email, and others prefer to write it last. If you create some content first, you can ask AI to suggest a subject line for your email. Look for the  magic wandsymbol.

Regardless of when you prefer to write your subject line, here's a Wurk blog post on how to write good email subject lines. 

 Required: You must have a subject line before you can select Continue and add recipients.

Text

Click in the email composer area and select the +. Choose Text or Layouts. If you chose Layouts, select the layout you want to use. 

To add text, place your cursor anywhere to add to what’s there. Use the return key to add new paragraphs. 

  Note: The first text you type after the banner image will be used as your email’s preview text. People see the preview text after the subject line when they see your email in their inboxes, so make sure the first few sentences hook your reader.

Highlight text to modify how it looks. The T toggles between primary and secondary font. Other choices are bold, italic, underline, link, bulleted lists, numbered lists, paragraph alignment, text size and tagging.

To delete text, highlight the text and use the delete key. Or start typing and your new text will replace the old text. 

The next step, change the look, will help you change the text font, color and size. 

Buttons

To add a button, click in the email composer and use the + to add a button. Customize the button text. Remember to keep it short and use strong action words. Where it reads "https://", add the URL where you want the button to link to. 

To edit a button's text or URL, select it and edit it. 

Button styles are edited in the next step on changing the look. 

Images

To add an image, click in the email composer and select the +. The three options that allow you to add images are:

• Image: Choose a stock photo or one of your own images from your Media Library (an existing or a new uploaded image). This is a good option if you want to do something like add a funny .gif or a meme to your email.
• Layouts: Add a text/image combination or two images side-by-side.
• Image templates: Open the Content Creator to make images that look like you hired a designer (but really you did them yourself). 

If you want to add or change an image, select it and then choose one of the options. You can replace it with another image, link it to a URL, change the settings (size, rotate, alt text and caption text) or delete it. 

Video links

If you want to send your subscribers a video, you’ll need to make it look like there’s a video, without directly attaching a video. Sending a video embedded in a marketing email is not a good idea. The attachment makes your email look like spam or a virus, so your email is likely to be blocked by most email clients. A large attachment is also a bad experience for your recipients.

Instead, take a thumbnail of your video and use the Image Templates option to add a triangle play button on the thumbnail.

Once your modified thumbnail is added to the email, select it to edit it. Use the hyperlink icon to link to your video location on Vimeo, YouTube or wherever your video can be played.

Add a logo, text, images and other content to your email—everything you need to say what you want to say. 

3: Change the look your marketing email 

Step 3 of Create and send marketing emails 

Once you have your words and images added to your marketing email, update the design for the look and feel you want. 

Choose a theme

Themes are pre-designed starting points for your marketing email’s design.

• Featured Themes are some of our best, newest or most popular themes. 
• Other Themes are where your personal themes are kept, in addition to themes not featured. 

Once you find a theme you like the general look of, use Edit Styles to customize it to look exactly the way you want. 

Edit styles

Styles are where you individually control every aspect of your email’s brand design: background color, inner color, border color, footer color, primary and secondary fonts, font color, font size, link color, button shape and button color.

Once you start customizing an existing theme, you’ll see the option to Create New Theme. 

If you’re customizing one of your own themes, you’ll have the ability to Save Changes as well as Create New Theme.

Adjust the colors, fonts and buttons of your email. 

4: Add recipients to your marketing email 

Step 4 of Create and send marketing emails.

Before you add email recipients, take a few moments to look at your email preview. Use the desktop and mobile previews to check the general look and feel of both versions, and to check for accuracy and spelling or other mistakes. 

If necessary, use < Back to return to editing your content or your layout and style. The content stage is also the only stage where you can check links. 

Select individuals, a group or a list of people to receive your email. You must choose either a group or a list, but choosing individuals is optional.

• If you choose to send your email to individuals, make sure those individuals have agreed to receive marketing emails from you. 
• Groups are either your customers (people who have bought your products or signed up for an appointment or event), your members (people who have accounts or access to private pages) or your subscribers (people who opt in to your email list). Groups can't be edited.
• Lists are created from the Connections area of your dashboard. Learn how to organize your email subscribers into a list.

Your email is written, and now it’s time to decide who will receive it. 

 

5: Finalize the details and send your marketing email 

Step 5 of Create and send marketing emails

In the final step, you get one more chance to review your email content subject line.

Your sender details are automatically populated from your website information but you can edit the sender’s name and reply email.

• The sender’s name is who the email is sent from. It can be your name or your business name. It's the name that appears in someone's inbox.
• The reply email is the address that will receive responses if someone sends you a reply.

You can choose to send a test first, or skip this step and choose to send the email now or schedule it to be sent later. If you send your email at a later date and time, it will be sent it in the time zone associated with your account. To change the time zone, from your dashboard, expand Marketing, select Email Marketing, and then select Settings. Update the information under Time zone.

The last thing to check is the tracking settings. By default, we track who views your email and who clicks links in your email so that you can see how your email performs. Check the Disable view tracking and Disable click tracking boxes if you want to turn off tracking.

You’re finally ready to go! Select Send now and you’ll receive confirmation that your mail has been successfully sent.

Give your email recipients a day or two to open your emails, and then check back on how your marketing email is performing. 

More info

• Get more subscribers by adding an email marketing section on your website.
• Customize your Contact Us form   to allow people to opt in to your email list as they send you a message.